Juunam
In residence

Our invitation

ROXE

“ROXE creates clothing for those who do not simply follow what already exists, but dare to take up space in their own way.”

In their words

ROXE is the label of self-taught designer and maker Giel van Asten. Working from his atelier in Maastricht, he designs and creates clothing that brings craftsmanship together with a distinctive, future facing visual.

Giel approaches clothing not simply as fashion, but as a form of design shaped by construction, proportion and material. Every piece is developed by hand, from the first pattern to the finished garment.

ROXE creates clothing for those who do not simply follow what already exists, but dare to take up space in their own way.

The pieces

The first pieces are still in the studio.

On the journey

Where our paths crossed.

  1. FASHIONCLASH Festival 2025
    November 2025

    Event · November 2025

    FASHIONCLASH Festival 2025

    One of the festival's few locations: four creatives in our rooms, and the start of our collection with ROXE.

Find them elsewhere: Instagram · Website

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